Beauty and fashion girlies, take a deep breath because Ulta Beauty in Kuwait just became our new weekend plan!
The largest specialty beauty retailer in the U.S. has officially landed in the Middle East, and yes, their first store opened right here in Kuwait. You’ll find it at The Avenues, welcoming shoppers from November 7, 2025.
“The Kuwait store brings to life the unmatched experience,” said Kecia Steelman, President and CEO of Ulta Beauty, in a press release and honestly, who are we to disagree?
We’re all buzzing to get our hands on the most-loved international beauty finds, but if you’re not sure where to start, here are seven top beauty products you absolutely need to grab at Ulta Beauty in Kuwait:
1. Ôrəbella
Bella Hadid’s Ôrəbella had to make this list, no questions asked. The brand’s fragrances are effortlessly chic and oil-based, giving them that long-lasting, luxe feel. But the one you need to grab at Ulta Beauty in Kuwait is the Florals Travel Duo Gift Set.
Here’s why: it’s exclusive to Ulta Beauty, perfectly sized for travel, and makes such a pretty gift. Plus, it features two of the best Ôrəbella perfumes: BLOOMING FIRE and WINDOW2SOUL. Both gorgeously charming floral scents.
Honestly, the rest of the range doesn’t hit quite the same, but these two? Totally worth the hype.
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2. Kiko Milano
If I could only pick one brand to splurge on at Ulta Beauty in Kuwait, it would be Kiko Milano, no hesitation. From their baked blushes and bronzers to their glossy lipsticks, everything feels high-end without the crazy price tag.
But the one product you need to snag? The Super Colour Eyeliners. They stay put all day, don’t smudge (even in Kuwait heat), and come in the most stunning range of colors. Basically, once you try them, there’s no going back.
3. Sacheu
If you’re a Billie Eilish fan, this one might ring a bell! She was spotted using Sacheu’s lip tint in one of her TikTok videos and of course, that’s all the convincing we needed.
For anyone who loves a natural, long-lasting tint, this is a must-pick at Ulta Beauty in Kuwait. It gives your lips a soft, healthy color and a defined look without piling on too many products. Pro tip: exfoliate your lips first for the smoothest finish.
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4. Morphe
You can’t walk into Ulta Beauty in Kuwait and skip Morphe; it’s basically beauty girl math. I swear by two of their products:
First, their brushes. My top faves? The M242 flat brush for flawless foundation blending and the M132 angled concealer brush because it’s a game-changer for under eyes.
Second, the Cloud Light Setting Powder. I use the shade Dawn and it’s honestly a dupe for the Hourglass powder. It blurs without caking, giving your skin that airbrushed, weightless finish.
5. Polite Society
The Mini Polite Pout Glossy Lip Balm Set deserves all the love. I first tried Polite Society’s blush and was honestly impressed, so when I spotted this adorable lip balm set, I had to grab it.
And wow, the texture is unreal! It’s buttery, glossy, and gives that perfect your-lips-but-better look. If you’re shopping at Ulta Beauty in Kuwait, this one’s a small treat that makes a big impact.
6. LolaVie
Chasing that Rachel Green blowout from F.R.I.E.N.D.S? LolaVie might just be your secret weapon. I haven’t tried the full range yet, but the hype around these haircare products is real.
When we hit Ulta Beauty in Kuwait, I’m eyeing the shampoo and conditioner, but it’s the Glossing Detangler that everyone’s been raving about. Word is that it makes your hair feel soft, shiny, and smooth without the heavy finish.
7. Snif
If you’re into fragrances that last without being overpowering, Snif is your brand. Their Rose Era perfume stays on for up to 9 hours; it’s subtly floral without being too rosy (you know what I mean).
Prefer something zesty? Go for Citrus Circus, a clean and lively scent that’s perfect for everyday wear. Both are total standouts to add to your fragrance haul at Ulta Beauty in Kuwait.
Each of these brands brings something unique to your glam routine; whether it’s skincare, haircare, or that perfect signature scent (we’ll spill the details on each soon).
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What Makes Ulta Beauty in Kuwait Special?
The 15,000-square-foot flagship, launched on November 7 2025 through a partnership with Alshaya Group, Ulta Beauty in Kuwait is really special. Why? Because:
A. Mass + prestige under one roof.
Ulta brings its signature “All Things Beauty, All in One Place” model to Kuwait by offering over 300 brands across makeup, skincare, nails, haircare and fragrance, including names making their Middle East debut.
B. Region-first exclusives.
The store features brands like Ôrəbella, Polite Society, LolaVie and Sacheu that weren’t previously stocked locally, meaning Kuwait beauty-lovers get exclusive access.
C. Tailored for the local beauty scene.
Fragrance, haircare and premium skincare get a spotlight, reflecting how the Middle Eastern market truly shops beauty. The store experience also blends US-style retail with regional sensibility.
D. One launch, many future stops.
This isn’t just a one-off store; it’s the cornerstone of Ulta’s regional rollout (UAE and Saudi Arabia stores are already planned). This means buying in now feels like you’re part of the energy.
Following the Kuwait opening, Ulta Beauty and Alshaya Group are keeping the glow-up going with regional expansion plans:
- UAE: Mall of the Emirates (January 2026) and Dubai Mall (March 2026)
- Saudi Arabia: Red Sea Mall, Jeddah (March 2026)
So, if you’ve been waiting for your U.S. beauty faves to finally hit the Gulf, Ulta Beauty in Kuwait is where your dream haul begins.
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The Final Takeaway
With Ulta Beauty in Kuwait finally open, beauty shopping in the region just hit a whole new level. From Bella Hadid’s oil-based Ôrəbella perfumes to Billie-approved Sacheu lip tints and Kiko Milano’s must-have eyeliners, this store is basically a dream come true for anyone who loves mixing cult favorites with clean, modern brands. So if you haven’t already planned your trip to Ulta Beauty in Kuwait, consider this your official sign; it’s time to glow up, Gulf style.
Stay in touch with Marhabein for your go-to guide to shopping in the Middle East (from new launches to hidden gems) and don’t forget to share your thoughts on which Ulta Beauty products you’re most excited to try!
