
Did you know Dubai Duty Free can turn your travel stop into a life-changing moment? Imagine stepping into an airport, buying a simple ticket, and walking out as a millionaire. Sounds unbelievable, right? Well, in Dubai, it’s just another day at the airport!
Dubai is a city where the impossible becomes reality—from record-breaking skyscrapers to luxury experiences beyond imagination. And one of the most exciting ways Dubai delivers on this promise is through Dubai Duty Free’s Millennium Millionaire Draw.
Recently, an Emirati businessman and an American traveler both won big, joining the exclusive club of overnight millionaires. But they’re not alone—this draw has turned countless travelers into millionaires, proving that in Dubai, luck can strike at any moment!
So, what exactly is the Millennium Millionaire Draw, and how can you get in on the action? Let’s dive in!
What is the Dubai Duty Free Millennium Millionaire Draw?
Established in December 1983, Dubai Duty Free (DDF) began as a modest venture with first-year sales of US$20 million. Fast forward to 2023, during its 40th anniversary, DDF’s sales turnover reached an impressive US$2.16 billion, surpassing pre-pandemic revenues. This remarkable growth mirrors Dubai’s transformation into a global hub of luxury and innovation.
In 1999, as part of its promotional initiatives, DDF launched the Millennium Millionaire Draw. The concept was simple yet groundbreaking: offer travelers the chance to win US$1 million with the purchase of a ticket.

This initiative not only enhanced the shopping experience at Dubai’s airports but also positioned DDF as a pioneer in creating life-changing opportunities for its patrons.
The Dubai Duty Free Millennium Millionaire Draw is now one of the world’s most famous airport lotteries, offering participants the chance to win a staggering $1 million (AED 3.67 million) with a single ticket.
How Dubai Duty Free Works:
- The draw was launched in 1999 to add excitement to Dubai International Airport’s shopping experience.
- Only 5,000 tickets are sold per draw, significantly increasing your chances of winning compared to traditional lotteries.
- It’s open to everyone—tourists, residents, and even international travelers passing through Dubai.
- Winners are announced every few weeks, making it a frequent opportunity for fortune-seekers.
In addition to the millionaire draw, Dubai Duty Free also offers luxury car and motorbike raffles, meaning you could walk away with a Porsche, BMW, or even a Ducati just by buying a ticket!
The Dubai Duty Free Winners’ Club: Stories of Overnight Millionaires
Over the years, the Millennium Millionaire Draw has created over 400 millionaires, each with a unique story of triumph and transformation. Winners hail from diverse backgrounds, nationalities, and professions, highlighting the raffle’s universal appeal.
Notable Winners & Their Stories
Amit Saraf:
A 50-year-old Indian national based in Dubai, Amit became the ninth person to win the Millennium Millionaire promotion twice. His first win was in January 2021, and he clinched his second US$1 million prize in October 2024. Amit’s story exemplifies the adage that lightning can indeed strike twice.
Group of Ten Colleagues:
In August 2024, a group of ten colleagues pooled their resources and won US$1 million. They had been participating in the promotion for ten years, alternating the name on the ticket for each series. Their collective perseverance paid off, transforming their lives overnight.
Robert Korbijn:
A 49-year-old Dutch expat and chief financial officer for an investment company in Dubai, Robert won US$1 million in January 2025. Having participated in the promotion for three years, his win underscores the draw’s appeal to professionals seeking a life-changing opportunity.
While some winners splurge on luxury cars and designer shopping sprees, others invest in business ventures or donate to charities. Some even keep playing—yes, there are repeat winners who have struck lucky multiple times!
And if you’re wondering about lucky numbers, many winners swear by birthdates and anniversaries, while others say it’s just pure luck!

The Dubai Jackpot Culture: Why the City Loves Big Wins
Dubai isn’t just about sky-high ambitions and ultra-luxury experiences—it’s also a city that loves a good jackpot!
Beyond the Millennium Millionaire Draw, Dubai is famous for its big-money giveaways, including:
- Dubai Shopping Festival raffles – where winners take home gold, cash prizes, and luxury cars.
- The Big Ticket Abu Dhabi – another legendary draw that hands out millions of dirhams in cash.
- Exclusive giveaways by top brands and malls – where shoppers can win everything from designer handbags to penthouse apartments.
This culture of grand prizes isn’t just about luck—it’s a marketing genius that attracts tourists, investors, and high-spending shoppers from around the world.
How You Can Try Your Luck
Now that you’re inspired, here’s how you can get your hands on a golden ticket:
Where to Buy Tickets
- Dubai Duty Free outlets – Available at Dubai International Airport (DXB) and Al Maktoum International Airport (DWC).
- Online – Yes, you don’t even need to travel! Tickets can be purchased through the Dubai Duty Free website.
- Special promotions – Keep an eye out for limited-time offers where you can get bonus entries or discounts.
Pro Tips from Past Winners
- Buy every time you travel – Many past winners swear that persistence pays off.
- Choose meaningful numbers – Birthdays, anniversaries, or special dates have worked for some lucky players.
- Follow Dubai Duty Free’s social media – They often announce flash sales and extra promotions.
Also Read: How to Avoid Parking Fines in Dubai? Tips and Tricks in 2025
Will You Be the Next Millionaire?
Dubai is a city of dreams, and Dubai Duty Free gives travelers the chance to turn those dreams into reality. Whether you’re flying out for a vacation or simply passing through, don’t miss the chance to grab a ticket—it could be your name in the next winner’s announcement!
So, are you feeling lucky? Have you ever tried the Millennium Millionaire Draw? Share this with a friend who needs to know about this, and who knows—you might just be celebrating a million-dollar win together soon!