When you think of Arab fashion, you might picture luxurious kaftans, intricate embroidery, or maybe the classic elegance of a tailored thobe. But hold up—there’s a new wave of Arab menswear brands shaking up the scene, blending heritage with modern style in ways that are seriously worth checking out. Whether you’re into sleek eyewear, effortlessly cool streetwear, or refined accessories, these brands have got you covered.
So, let’s dive in! Here are six must-know Arab fashion brands that should be on your radar (and in your wardrobe).
1. Port Tanger – Sunglasses with Soul
From: Netherlands
Vibe: Vintage, artisanal, effortlessly cool
Sunglasses aren’t just an accessory; they’re a statement. And if you want yours to whisper “mysterious world traveler,” Port Tanger is the brand to know. Inspired by the Moroccan city of Tangier—a historic gateway between Africa and Europe—these frames bring old-school craftsmanship into the modern world.
Each pair is handcrafted in Japan with premium materials, yet the soul of the brand is deeply Moroccan. Expect retro silhouettes, warm earthy tones, and lenses that make everything look like it’s bathed in golden-hour light.
If you’re after a pair that’ll turn heads without screaming for attention, Port Tanger should be your next eyewear upgrade.
Style Pick: The Zarin Frame —cat-eye shape, unisex, and undeniably cool.
2. SULÉ – Bridging Streetwear and Classic Wear
From: Saudi Arabia
Vibe: Streetwear meets classic, community-focused, versatile
Established in 2015 in the Kingdom of Saudi Arabia, SULÉ started as a creative tieback caps brand and has since evolved into a multifunctional lifestyle label. The brand symbolizes the importance of being family and friends-oriented, appreciating the strong bonds within the community.
SULÉ masterfully bridges the gap between streetwear and classic wear, offering a diverse range of apparel and accessories.
Their collections feature:
- Hoodies and T-Shirts: Combining comfort with style, these pieces are perfect for everyday wear.
- Caps: From their original tieback designs to tie-dye patterns, SULÉ’s caps add a unique flair to any outfit.
- Jackets and Joggers: Blending functionality with fashion, suitable for various occasions.
SULÉ’s commitment to quality and design has garnered attention from celebrities like Jason Derulo, who praised their Saudi caps. The brand also collaborates with other labels, expanding its reach and influence in the fashion industry.
Style Pick: The Black Hoodie—classic design with a comfortable fit, embodying the brand’s ethos of blending streetwear with classic elements.
3. Torba Studio – The Definition of Effortless Cool
From: Saudi Arabia
Vibe: Earthy, artisanal, timeless
If you’re all about understated, slow fashion, Torba Studio is a dream come true. This Saudi-based brand takes inspiration from the region’s natural landscapes, with relaxed silhouettes, muted tones, and handcrafted details.
Torba is all about sustainable, minimalistic clothing that feels as good as it looks. Whether it’s their loose linen shirts or perfectly tailored trousers, every piece is made to be timeless, gender-fluid, and versatile. If you’re looking for wardrobe staples that feel like a second skin, this is it.
Style Pick: Their slumber oversized shirt—perfect for warm weather.
4. Noble & Fresh – Modern Saudi Luxury Menswear
From: Saudi Arabia
Vibe: Smart-casual, refined, everyday luxury
Founded by Naif Al-Haif in 2014, Noble & Fresh is a premium Saudi menswear brand blending architectural heritage with modern fashion. The name itself reflects its identity—”Noble” represents the cultural values of the Arab world, while “Fresh” signifies contemporary aesthetics.
Inspired by traditional decorations found in Saudi mud houses, the brand integrates geometric patterns, intricate embroidery, and high-quality craftsmanship into its designs. With an international presence, including a showcase at Paris Men’s Fashion Week 2024, Noble & Fresh is redefining how the world sees Saudi fashion.
Style Pick: Their structured blazers—sharp, sophisticated, and a modern nod to Saudi heritage.
5. Unas Tokyo – The Future of Arab Fashion
From: UAE & Japan
Vibe: Urban, contemporary, East-meets-West
What happens when the clean aesthetics of Tokyo meet the bold creativity of the Arab world? You get Unas Tokyo—a UAE-Japan fusion brand that’s blending streetwear with high fashion. Their collections mix traditional Arab influences with modern Japanese minimalism, resulting in pieces that feel global, yet deeply rooted in heritage.
From graphic tees inspired by Middle Eastern calligraphy to sleek, oversized silhouettes straight out of Harajuku, Unas Tokyo is a cultural bridge for the modern, fashion-forward man.
Style Pick: Their Hand Of Middle Class Kids Sweater – subtle, yet chic.
Final Thoughts: Time to Elevate Your Wardrobe
Arab fashion is evolving in exciting ways, blending cultural heritage with contemporary style. Whether you’re into statement sunglasses, elevated streetwear, or timeless jewelry, these six brands offer something fresh, stylish, and authentically Arab. Which one will you be adding to your wardrobe first?
